As a tribute to the Long Brothers, The LeBron James Family Foundation has released a new I PROMISE wristband to honor the promise that the Long family holds with each other, and the promise that LeBron keeps with his Wheels for Education kids.  As always, you can pick up your I PROMISE bands at http://timetopromise.com/ where all proceeds go to youth educational programs in Akron, Ohio public schools.

The Story:

Click here to view the video on YouTube.

And in case you’re wondering, LeBron made good on his promise to bring the Long Brothers to Miami to meet the team late last month:

“A truly unique band, shades of orange and yellow come together to represent a glowing light: sunshine. That’s the first thing that comes to mind when we think of our friends, Jeff, Jenny, Conner, Cayden and Cooper, and that’s the first thing we want you to think of when you wear this band.” - The LeBron James Family Foundation

For more information on these great kids and their passion for athleticism, be sure to follow them on their Facebook page

1.Three favorite brands of clothes right now?
Giuseppe Zanotti, Versace, Zara

2.Which one would you rather attend? Football, baseball or basketball game?
I’m not big on sports but I would have to say Basketball because it seems the livest!

3.Three songs that’s getting the most rotation right now?
Juicy J ft. The Weeknd – “One Of Those Nights,” Wale – “Bad” and Chief Keef – “Finally Rich”

4. Who do you think has the most style right now?
Being a stylist, I would have to say Kim and Kanye.

5. What’s three sites you visit daily?
I’m always visiting Louis Vuitton, Twitter and DerickG.com

6. Careerwise, what are you currently involved in? What can we expect from you in the remainder of 2013?
I’m working on so many projects right now between modeling and styling! You can expect nothing less than greatness!

Front

Back

The tee is available now over on UNKNWN.com as well as inside the store, located in Aventura Mall near Miami.

The guys over at PMK teamed up with the good people from Pharrell Williams’ BBC IceCream to make a shirt for the Brooklyn Zoo’s.

If you don’t remember the Brooklyn Zoo’s were the custom Air Jordan 1′s that all the blogs in a tizzy, after Jay wore them to a Nets game. Check it out here.

In honor of LeBron’s fourth MVP, Nike unveiled a special colorway of his latest signature sneaker, the Nike LeBron X (10).  The shoe incorporates elements from many of the previous LeBron X colorways that have been released during the season.  LeBron also wore the shoe during the beginning of Game 1 against the Bulls in the second round.

Check out more photos below.

This special release will drop in limited numbers soon at select retailers in North America and China.

Check out the official press release from Nike.

LeBron just received his fourth MVP in five years becoming only the second player in NBA history to do so after Bill Russell. In commemoration of this feat, our friends at Akron local store NEXT got together with UNDRCRWN to bring you this limited edition MVP T-Shirt.

The “Made in Akron” slogan ties back to Bron’s hometown and will launch their tomorrow at the NEXT location. You can also get them online at Ruleofnext.com and Undrcrwn.com.

Name: Mia Graves
Twitter: @mamaaamia
IG: midaamia
Hometown: Atlanta, Georgia

1. Three favorite brands of clothes right now?
Victoria Secret, My soon to be online website and H&M

2. Which one would you rather attend? football, baseball or basketball game?
I would definitely have to be a basketball game! #TEAMHEAT

3. Three songs that’s getting the most rotation right now?
Drake – “Started from the bottom,” Rocko – “U.O.E.N.O” and Kendrick Lamar/Jay-Z – “Don’t Kill My Vibe.”

4. Who do you think has the most style right now? For Men and For Women?
Kim and Kanye defintiely have the most style as they rock together.

5. What’s three sites you visit daily?
Instagram, Yahoo, and Overstock.com

6.Careerwise, what are you currently involved in? What can we expect from you for the remainder of 2013?
I am currently working on an online boutique for women specializing in leggings, dresses, beanies, and tops. It is going to have a very edgy but sophisticated look to the line and will be exposed in fall of 2013. The brand shall be labeled MM which stands for “MercyMia” so be on the look out for that. Also, I am studying Event Planning and Psychology so that will be taking up the other half of my career choice.

Name: Simer Kaur
Twitter: @love_siMer
IG:love_simer
Hometown: San Jose

1. Three favorite brands of clothes right now?
I have no favorite. But pieces from Givenchy, Rihanna’s new line River Island and Sugar Pill definitely catch my eye.

2. Which one would you rather attend? Football, baseball or basketball game?
The game I’ve played my whole life! Hoop, no doubt about it.

3. Three songs that’s getting the most rotation right now?
“Ali Bomaye” – Game, “Can I Holla At Ya” – J.Cole , “When You See Love” – Dom Kennedy.

4. Who do you think has the most style right now? For Men and For Women?
I’m kind of a tomboy… I love how Rihanna & Teyana Taylor dress. Kanye is always ahead of the game for men.

5. What’s three sites you visit daily?
Tumblr, Twitter.com & ESPN.com

6. Careerwise, what are you currently involved in? What can we expect from you in the remainder of 2013?
I am a double major college student pursuing my medical degree in cardiac surgery. I’m currently working with outpatient care services. Ha, won’t make any headlines in 2013, but I’ll save some lives. (: