It's a Slam Dunk!
“I can remember the first time I dunked a basketball. I was three years old on my Little Tikes hoop and it was the greatest memory ever… I’ll never forget it.” – LeBron James
At just three years old, LeBron James dunked a basketball for the first time on the Little Tikes hoop in his living room. And with that, a lifelong passion and a future partnership were born.
The LeBron James Family Foundation has teamed up with leading toy company Little Tikes to turn that once three-year-old boy’s NBA dream into a new line of co-branded licensed toys. Starting in April, the line will be available at Toys “R” Us stores and online with a portion of each purchase being donated to the Foundation.
The partnership was announced with an All-Star inspired video featuring LJFF’s Wheels for Education and Akron I PROMISE Network students showing their skills using toys from the new line.
I PROMISE to dream big!Today, we announce our game changing partnership with Northeast Ohio's beloved Little Tikes. A portion of the proceeds from the sale of our special Dream Big toys will go directly to the Foundation and our mission to positively change the lives of youth and young adults through education and cocurricular activities. We are so proud and humbled to be partnering with such an incredible team of people. WE ARE FAMILYPosted by LeBron James Family Foundation on Friday, February 12, 2016
Adding another local company to LJFF’s list of homegrown partnerships, the Little Tikes team is dedicated to fostering active and imaginative play with values that align directly with those of the LeBron James Family Foundation.
The full line of Little Tikes LeBron James Family Foundation toys will be available at Toys “R” Us stores, on ToysRUs.com and on LittleTikes.com in April, just in time for the NBA playoffs.