LeBron's Defining Moment: Audemars Piguet

Team LeBron | 11/12/2013



When LeBron and the rest of the “Fab Five” faced their final opportunity to win the National Championship during their last season playing together at St. Vincent-St. Mary’s High School, the only pressure LeBron James felt was the the pressure he placed on his own shoulders: to win and to not let down his team. Becoming the best in the nation was the team’s goal since 5th grade and all their efforts and all their training were in preparation for this moment. Ten years later, LeBron reflects on this particular time in his life: setting goals for the team and himself, playing and winning,  not only thanks to talent but also thanks to intense training and willpower, are what shaped him into the man and the champion he has become today, perfectly embodying Audemars Piguet’s philosophy: “to break the rules, you must first master them”.