As LeBron’s footprint in the entertainment industry continues to grow with every new project, cable powerhouse CNBC recently announced it is teaming up with LeBron and Maverick Carter’s production company, SpringHill Entertainment, and Magical Elves for a new unscripted series set in Cleveland, Ohio. The series, Cleveland Hustle, will give local entrepreneurs the chance to realize their own dream while also helping to revitalize struggling neighborhoods in their city.
In this original series, LeBron and Maverick will enlist the aid of four trusted business experts and associates who will invest in and mentor fledgling entrepreneurs whose businesses need a little boost. The intent is for these four businesses to thrive and in turn, provide jobs and services for neighborhoods that desperately need investment.
Set to debut in summer 2016, Cleveland Hustles is produced by SpringHill Entertainment and Magical Elves with LeBron and Maverick serving as executive producers for SpringHill Entertainment and Dan Cutforth and Jane Lipsitz as executive producers for Magical Elves.