Don't Ever Forget Where You Came From
LeBron, Maverick, and Beats by Dre have changed the game again! On Sunday, October 19th, while many prepared for their Sunday activities, LeBron kicked off a brand new campaign on his Facebook page: “I PROMISE to never forget where I came from and what we’ve been through…” And with that, a video would travel across the internet and onto television screens like lightning. A commercial that has the feel of a short film, the spot travels through the city of Akron following the days after LeBron released his letter. LeBron is soon found walking into his high school, Akron’s St. Vincent – St. Mary, taking in the LeBron James Arena that he and his Foundation, The LeBron James Family Foundation, renovated. Memories of his past flash from clip to clip as he trains in the school, featuring Beats’ newest product, Powerbeats 2 Wireless. The commercial ends with LeBron exiting the arena, behind his mother’s voice saying, “Don’t ever forget where you came from.”
In the words of LeBron, “Check out my new Beats by Dre Wireless 2 spot (here or below). Everything that motivates me every day and never forgetting where I’ve come from and where I’m still going. Hardships, pitfalls, and adversity will define who you really are!!”
LeBron goes in depth behind the clips in his latest Beats by Dre commercial.