In August of 2011, an important promise was made in Akron, Ohio. 342 Akron Public Schools third grade students made a promise to their hero. They promised him they would go to school, be respectful to their parents, teachers and peers, be active and make good decisions. In return, he promised them that he would be the best role model he could be, on and off the court.
As his kids triumphed through the school year, their hero stood staring at himself in the mirror. The 6'9 forward stood in the bathroom of his Boston hotel room, on the verge of elimination. LeBron made the decision, it was time to rise to the occasion and keep his promise.
The next night, LeBron posted 45 points and 15 rebounds and ignited the spark that carried his team to an NBA Championship. From this, the "Time to Promise" campaign was born.